Meet Kasing Lung, the artist and mastermind behind the adorable Labubu dolls and The Monsters series that’s taken the world by storm!
Kasing, who was born in Hong Kong in 1972 and grew up in the Netherlands, began his career as an illustrator for children’s books and was the first Chinese artist to win Belgium’s Illustration Award.
He began designing toys in 2010, and by 2015, his lovable yet mischievous Labubu, with his pointed ears and cheeky smiles, had won hearts all over the world.
Thanks to a 2019 Pop Mart collab and celeb fans like BLACKPINK’s Lisa, Kasing’s creations are now global collectible sensations! Read our full article to learn all the details about Labubu dolls.
Who is Kasing Lung?
Kasing Lung is a Hong Kong-born artist who created the viral Labubu dolls, part of his The Monsters series, inspired by Nordic folklore.
He began his career as a children’s book illustrator and became the first Chinese artist to win Belgium’s Illustration Award.
Kasing Lung was born and raised in the Netherlands and currently spends his time between Belgium and Hong Kong. He shifted to toy design in 2010 and started Labubu in 2015.
Thanks to a 2019 Pop Mart deal and the support of celebrities like Lisa from BLACKPINK, Labubu—known for its pointed ears and toothy grin—became a worldwide collecting trend.
How Labubu was Created: The Story Behind The Character
Labubu, the iconic, mischievous creature with pointy ears, a toothy grin, and a bushy tail, showed up from the boundless creativity of Hong Kong-born artist Kasing Lung.
Inspired by the whimsical and eerie tales of Nordic folklore, Lung expected Labubu as a standout character in his The Monsters series, blending playful naughtiness with an adorable, kind-hearted essence.
Having perfected his craft as a children’s book illustrator—earning Belgium’s Illustration Award as the first Chinese artist to do so—Lung turned to toy design in 2010.
In 2015, he created Labubu, a figure with features: large, expressive eyes, sharp teeth, and a quirky charm that felt both fantastical and relatable.
The making process was deeply personal for Lung, who sketched Labubu to capture a balance of cheeky rebellion and lovable innocence, drawing from his storytelling origins.
His artistic background in vibrant, narrative-driven illustrations influenced the character’s bold yet friendly aesthetic. In 2019, a pivotal collaboration with Pop Mart, a leading Chinese toy company, transformed Labubu into a global phenomenon.
The partnership introduced blind-box collectibles, with varied Labubu designs promoting a frenzy among collectors. Celebrity support, notably from BLACKPINK’s Lisa, who showcased her love for Labubu on social media, amplified its appeal, sparking a craze across Asia and beyond.
Limited-edition releases, vibrant colors, and intricate accessories—like tiny outfits and props—further cemented Labubu’s status as a cultural icon, making it a must-have for toy fans worldwide.
Why Labubu Dolls are So Popular Around The World?
Labubu dolls, created by Hong Kong artist Kasing Lung, have become a global sensation since their 2015 debut in The Monsters series.
K-pop and anime lovers will find their crazy, Nordic-inspired design—toothy grins, big eyes, and pointed ears—to be both adorable and eerie.
Pop Mart’s 2019 blind box model, with rare figures (1-in-72 chance), creates a thrilling chase, driving collector frenzy.
Celebrity endorsements, like BLACKPINK’s Lisa and Rose flaunting Labubu in 2024, sparked viral hype on TikTok and Instagram, with over 1 million #labubu posts.
Affordable at $20–$30, yet reselling for thousands, Labubu offers escapism and personalization as bag charms, fueling a cultural craze despite occasional counterfeits and
Kasing Lung Biography, Age, Nationality, and Net Worth
Kasing Lung Biography:
Biography: Kasing Lung is the creative genius behind the wildly popular Labubu dolls and The Monsters series.
Born in Hong Kong, he grew up in the Netherlands, where his interest in Nordic folklore established his whimsical artistic style.
At first, a children’s book illustrator, he earned praise for his vibrant storytelling before shifting to toy design in 2010.
In 2015, he introduced Labubu, a mischievous, pointy-eared character that became a global sensation through a 2019 partnership with Pop Mart.
Lung, now splitting time between Belgium and Hong Kong, blends Eastern and Western influences, creating collectibles adored by fans worldwide, including celebrities like Dua Lipa, BLACKPINK’s Lisa, and Rose.
Kasing Lung Age:
Kasing Lung is 53 years old as of 2025. He was born on March 30, 1972, in Hong Kong.
Kasing Lung Nationality:
Lung is of Chinese ethnicity, holds Hong Kong nationality, and resides between Belgium and Hong Kong.
Kasing Lung Net Worth:
As of 2025, Kasing Lung’s net worth is estimated to be $16.3 billion. He has earned global recognition as the creator of the beloved Labubu dolls and has built an empire through his artwork, toy designs, and international brand collaborations.
His fortune comes from highly successful collectible toy lines, licensing agreements, and his long-standing partnership with leading designer toy companies.
More than just a toy, Labubu has grown into a cultural symbol with a sizable fan base throughout Asia and beyond.
With his continued success and influence in the art and toy industry, Kasing Lung remains one of the wealthiest artists and creators in the world.
Where to Buy Labubu Dolls by Kasing Lung?
If you’re looking to buy authentic Labubu dolls, there are several popular places where fans and collectors shop:
- The official Pop Mart website and stores
The best and most trusted place to buy Labubu dolls is directly from Pop Mart. Both online and in-store, they sell limited-edition figures, blind box collections, and regular releases. - Online Marketplaces
Labubu dolls are also available on major online shopping platforms. Rare or sold-out copies are sold here by numerous collectors. However, since the popularity of Labubu has led to many fakes, it’s important to buy from trusted sellers. - Collectible Toy Shops
Some specialty toy stores and art collectible shops stock Labubu figures. These stores frequently stock older, more elusive editions in addition to recent releases. - Social Media and Collector Communities
Many fans buy, sell, or trade Labubu dolls through social media groups and collector communities. This is also a great way to stay updated on new drops and restocks.
Tips for Buying Labubu Dolls
- Always check the packaging and quality to avoid fake products.
- Newer Labubu dolls often come in blind boxes, so you may not know which design you’re getting until you open it.
- Limited editions usually sell out quickly, so act fast if you find one.
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